A solid brand identity is the foundation of how a company presents themselves to the public. A brand identity includes name, logo, tagline, graphics, color, typography and supporting symbols. It is a direct reflection of the company and represents the value of what a company does. Good branding lends a positive feeling to how the public perceives your company.
BDA delivers strong brand identity services that embrace your company’s core values.
Investors want to learn more about your company. Is your investor relations website ready?
Your website is many times the first opportunity you have to establish trust with potential investors.
BDA creates investor relations websites that focus on developing a positive experience for users while being informative and functional from an IR and marketing perspective.
A properly developed Investor Relations Website is built for investors first. We make sure all the information they could need can be easily found. We also incorporate strong calls to action and lead funnels to boost conversion.
Video is one of the most powerful forms of digital media and is a must in any investor relations content strategy. Video can be added to websites, social media and press releases for increased conversion in your investor relations and digital marketing strategy. We create dynamic videos that show multiple aspects of a company in order to engage your target market, shareholders and prospects.
Creating authoritative and engaging content is key to developing an effective investor relations campaign. BDA employs professional writers well versed in the intricacies of developing content for investor relations purposes.
Marketing materials are an essential part of your companies branding strategy. All communications with the public should be branded.
BDA can develop all your marketing materials with you company’s logo, colors, corporate identity graphics and tag lines.
BDA on-boards new clients with its custom workshop. Our time-proven methodology – part branding, competitive analysis, data analytics and touch-point mapping – allows our team insight into our clients’ models and thought processes, while also offering an outsider’s perspective.
This process yields strategy, positioning and messaging, and a prioritized set of tactics based on impact. It syncs up all teams, allowing BDA to work independently, minimizing client time with set milestone check-ins and approvals.
BDA connects clients with major international and
national media and trade publications
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